About us
Designed with the coast in mind and the city in view, our pieces are made locally in small, thoughtful
batches with tight quality control. From materials and trims to packaging, shoots, shipping, and
restocks, sustainability is built into how we work - creating clothes that feel good, look good, and do
better.
We’re Oh Krab! - A menswear label from India making resort-easy pieces for everyday escapes. Think
relaxed co-ord sets, shirts and shorts with embroidery-first design, not prints; clean silhouettes;
breathable fabrics; and a little wink of attitude. Backed by our roots as a Schiffli embroidery mill, we
craft every stitch in-house for precision, consistency, and quality you can feel up close.
MADE IN INDIA
Behind the embroidery
Where craftsmanship takes shape.
Follow the journey from intricate embroidery to meticulous finishing, where every detail is crafted with intention
Chapter One
THE ART OF EMBROIDERY
Each motif begins as thousands of precise stitches, embroidered individually to create depth and character.
Chapter Two
HAND-FINISHED
Panels are carefully assembled and finished by skilled artisans, ensuring every detail sits exactly as intended.
Chapter Three
THE FINAL FORM
From embroidery to construction, every step comes together in a shirt designed to be worn effortlessly.
OH KRAB MILL EDITS
OH KRAB FOUNDER EDITS