ABOUT US
We’re Oh Krab!—a menswear label from India making resort-easy pieces you can wear every day. Think relaxed coord sets, shirts and shorts with embroidery-first design (not prints), clean silhouettes, and a little wink of attitude. Backed by our roots as a Schiffli Embroidery Mill, we craft every stitch in-house for precision, consistency, and the kind of quality only a dedicated mill can deliver. Our mission is simple: sustainable expression for everyone—style that feels good, looks good, and does better.
We design with the coast in mind and the city in view. That means breathable fabrics, easy fits, and details you’ll actually notice: textured Schiffli work, tidy seams, and placements that frame the garment (not shout over it). Every piece is made locally with tight quality control and small, thoughtful batches so we don’t make more than we need.
Sustainability isn’t a sticker for us—it’s built into choices across materials, trims, and packaging, and into how we shoot, ship, and restock. You’ll see it in the care label, in the lifespan of the clothes, and in the way we keep things honest and transparent.
Made in India
Our Mission
At Oh Krab!, our mission is to redefine men’s fashion in India by merging bold, trend-forward streetwear with the relaxed spirit of resortwear. We aim to empower young, conscious consumers with affordable, sustainable clothing that celebrates individuality, cultural roots, and global style. Every piece we create is crafted with care—using eco-friendly materials, ethical processes, and a commitment to premium quality. Through fashion, we strive to inspire a lifestyle that is expressive, responsible, and deeply connected to nature and community.
Our Vision
To be India’s leading sustainable fashion brand for young men—celebrated for fusing modern global aesthetics with Indian craftsmanship. We envision a future where style and sustainability coexist effortlessly, enabling self-expression without compromise. Our goal is to build a movement that not only redefines how fashion looks but also how it feels, functions, and impacts the world—one bold, conscious outfit at a time.
Our Values
At Oh Krab!, we believe fashion should reflect purpose, personality, and the planet. We’re committed to sustainability through eco-friendly materials and ethical practices. Our bold designs celebrate individuality while honoring Indian craftsmanship and global trends. Community drives us—we connect with conscious individuals who value authenticity and impact. Just like music, our fashion is a form of self-expression, moving in rhythm with your lifestyle and story.
